Hi, I’m
ROBERT SHER
Product Manager | Washington Township
The most expensive mistakes are those you can’t calculate.
Warren Buffet
Professional Summary
I am a results-driven professional with a proven track record in executing product roadmaps, driving profitability, and ensuring customer satisfaction. With extensive experience and strong analytical skills, I excel in leading cost-reduction efforts, driving process improvements, optimizing customer experiences, and effectively leading cross-functional teams. Leveraging my expertise in manufacturing, marketing, and sales, combined with exceptional communication skills, I bring substantial value in achieving revenue and profit targets.
Overview
19
years of professional experience
3
years of post-secondary education
3
Languages
1
Certificate
Work History
LA Fitness International
General Manager
2022-10 – Current
Job Overview
Improved store’s national ranking from #213 to #46 in the first month.
Managed a team of 25 employees, including 2 Directors, serving 3500 members.
Recruited and developed employees to achieve sales goals.
Established and monitored daily, weekly, and monthly goals and metrics.
Exceeded projections by achieving 120% of the revenue goal in the first month as GM.
Developed locally targeted direct-marketing strategies to drive awareness and increase memberships.
Leveraged local business relationships to increase traffic to the store and generate new memberships.
Improved and taught a more effective sales process to consistently exceed goals and rank top in our district.
Ella’s Bubbles
Turnaround Consultant
2020-02 – 2022-09 (2 years & 7 months)
Job Overview
Managed Operations, Marketing, Sales, and IT departments to double sales within 14 months.
Product Management
Collaborated closely with product engineers and designers to streamline data collection, allowing for more efficient analysis and product management decision-making.
Proactively addressed customer feedback, working alongside the assembly team and manufacturer to identify and mitigate common causes of failure, ensuring a higher-quality product.
Redesigned the engine bay, optimizing its layout to accommodate additional components with ease during the assembly process, improving overall productivity.
Recognized the need for enhanced performance and recommended the integration of more powerful motors in select models, resulting in improved functionality and customer satisfaction.
Made strategic adjustments to the flow of water-cooled plumbing, enhancing efficiency, optimizing the product’s performance, and improving user satisfaction.
Prioritized user comfort and accessibility, driving improvements in the ergonomics of the walk-in tub, ultimately enhancing the overall user experience.
Ensured seamless dissemination of changes and enhancements by meticulously updating product spec sheets, refining website content, and aligning digital marketing efforts to showcase the product’s enhanced features and benefits.
Operations Facility
Enhanced production processes to increase output from 156 units to 315 units per month.
Implemented new packing procedures to save time and reduce packing costs.
Maintained a safe work environment through employee training programs and enforcement of safety procedures.
Interacted with the manufacturing plant to lead cost reduction efforts, capacity planning, and quality improvement initiatives.
Marketing Department
Implemented targeted marketing campaigns and optimized PPC and social media strategies, resulting in 8x lead flow and 2x revenue growth.
Collaborated with teams to define and implement marketing and web strategies.
Conducted market analysis and developed strategies for product line and profit growth.
Interfaced with customers to gather specifications and directed the development of derivatives, improvements, or new products.
Sales Department
Managed Marketing, Sales, Production, and IT departments to double sales within 14 months.
Onboarded and managed 135 new B2B accounts, increasing revenues by 35%.
Outsourced the sales department and expanded the sales headcount by 4x to 8 people.
Analyzed business accounts and processes to identify underperforming products and segments.
IT Department
Developed scorecards, dashboards, tracking spreadsheets, and reporting systems across departments.
Implemented e-commerce software to improve client sales and data management.
Consolidated CRM systems, order management, and reporting into one system.
360TENX
Tech Founder
2015-10 – 2020-02 (4 years & 4 months)
Job Overview
Designed, directed, and successfully launched an automated sales funnel, reducing the typical search-to-lease signing process from 2-3 weeks to just 45 minutes.
Product Management
Launched a renter filter and match-making process that resulted in a significant reduction in rental search time and cost for renters and time savings for landlords, while creating a positive impact on company growth and revenue.
Led successful growth initiatives, implemented self-service features and optimized the core product experience to drive higher conversion rates. Achieved an 80% reduction in manual profile creation through data-driven experimentation and a customer-centric approach.
Hired engineers and designers for the product development of Customer, Sales, and IT portals.
Developed and managed the design and development of a customer-facing CRM and matching system. This system gathered renter information, qualified renters, and matched them to landlords based on the renter’s search criteria.
Product-managed the design and development of a backend product management CRM to streamline the product development process and manage team member responsibilities using Agile deployment.
Managed the development of a real estate agent-facing SaaS CRM that empowered agents to facilitate the renter matching process. This service allowed agents to charge a fee, further enhancing their revenue opportunities.
Utilized Agile methodologies and leveraged technologies like Stripe, Twilio, AWS, and GitLabs to develop and deploy PHP, Ajax, and Java-coded applications.
Used a staging environment to develop and test upgrades before pushing changes via our private GitLab server.
Supervised product design enhancements to improve the user experience.
Collaborated with software developers and end-users to assess user experience and schedule the development of key features.
Reviewed services, rolled out updates, and ensured compliance with quality standards.
Maintained the product roadmap, project schedules, managed resources, and made proactive adjustments.
Business Management
Interviewed, supervised, and motivated a team of 24 people across 4 countries.
Cultivated a forward-thinking, inclusive, and performance-driven company culture.
Developed, maintained, and updated policies, standards, and guidelines.
Managed financial matters, including revenue collection, expense management, and investments.
Defined and executed a pricing strategy that increased revenues and profits while reducing the workload.
Created and pitched a presentation deck to raise capital.
MMM… TEA
Regional Vice President
2010-08 – 2015-02 (4 years & 6 months)
Job Overview
Led end-to-end product management of tea and kombucha bottled drinks, from ideation to MVP, successfully launching the products in numerous stores across the Midwest.
Product Management
Oversaw the selection of bottle sizes, label design, and beverage ingredients to deliver a superior taste and flavor profile, resulting in increased customer satisfaction and brand loyalty.
Conducted extensive product market testing to gather feedback and make continuous improvements, maximizing profits for MMM… TEA and partner stores.
Collaborated with cross-functional teams to choose labeling and bottling equipment, ensuring the highest quality production output.
Maintained regular communication with stores and customers, actively seeking feedback and implementing enhancements, which contributed to a positive customer experience and revenue growth.
Business Management
Leveraged product management expertise to identify market trends, assess customer needs, and develop strategies to drive product adoption and market penetration.
Utilized data analysis to evaluate product performance, optimize pricing strategies, and identify areas for growth and expansion.
Developed and managed financial models, budgets, and forecasts to support product development and business growth initiatives.
Established strong relationships with suppliers and vendors, negotiating favorable contracts and ensuring timely delivery of materials to meet production demands.
Led a team of professionals, providing guidance, mentorship, and support to drive individual and team success in achieving product goals.
Onboarded and managed new client accounts, growing product delivery from 1 store to over 40 stores across the Midwest.
Production Management
Oversaw plant operation, manufacturing, packaging, quality, and distribution.
Reviewed production schedules and streamlined processes for efficiency.
Tested products and troubleshot equipment and product issues.
Revenue Management
Developed sales strategies based on market research and consumer trends.
Researched sales opportunities and cultivated relationships that resulted in exceeding sales goals.
Implemented aggressive sales programs and facilitated market development.
Developed and maintained financial models, charts, and reports.
Managed budgets, expenses, and financial analysis.
Identified trends and created revenue, profitability, and expense forecasts.
Reviewed budget performance reports and investigated discrepancies.
- Identified new business opportunities and cultivated relationships.
CHICAGO SUN TIMES NEWS GROUP
Financial Analyst – FP&A
2007-09 – 2008-10 (1 year & 1 month)Job Overview
Led company-wide budget consolidation and managed capital appropriation requests.
Managed a company-wide budget of $110M.
Produced reports for managers, directors, VPs, and CFO, including financial analysis and summaries.
Streamlined data deployment using available systems.
Drafted reports and investment plans for quarterly shareholder meetings.
Collected and analyzed data to create precise and accurate models, charts, and reports.
Reviewed budget performance reports and ensured departments operated within allocated budgets.
PANASONIC OF NORTH AMERICA
Financial/Credit Analyst – Credit Division of PSSC
2005-08 – 2006-06 (10 months)Job Overview
Appointed as Lead of the “Transition Team” to bring credit operations from Secaucus, NJ, to Elgin, IL.
Trained new team members on credit and administrative functions.
Minimized exposure to default while maintaining customer relationships and encouraging business growth.
Managed 1500 commercial short-term revolving credit accounts totaling $280M in annual credit.
Analyzed customer data, including financial statements, to assess credit risk.
Controlled credit exposure and provided financial order management support.
Conducted financial reviews of customer lines of credit and initiated credit application reviews.
Developed a keen understanding of financial filings, credit reports, and verification processes.
Education
Roosevelt University
Master of Science from International Business
2004-09 – 2007-05 (2 years & 8 months)
Skills
Product Vision
Product Launch
Wireframe and Workflow Design
Product Service
Go-to-Market Strategy
Product Marketing (Positioning)
Product Road Mapping
Skills
Analysis & Evaluation
Processes and procedures
Strategic planning
Organization and Time Management
Project Management
Team Leadership & Development
Reporting capabilities
Languages
English
Russian
Spanish
Languages
English
Spanish
Russian
Interests
Working with my hands at home or garage
Innovating, learning, and building
Improving personal wellness
Building a community
Interests
Innovating
Learning new skills
Improving personal wellness
Being a great dad to my 20 month old daughter
Investing in my marriage
Certifications
2021-07
Google Ads Certification
Awards
___________
2018 | RE/MAX
Executive Club
___________
2017 | RE/MAX
100% Club
Timeline
General Manager
LA Fitness International
2022-10 – Current
Turnaround Consultant
Ella’s Bubbles
2020-02 – 2022-08 (2 years & 6 months)
Tech Founder
360TENX
2015-10 – 2020-02 (4 years & 4 months)
Regional Vice President
MMM… TEA
2010-08 – 2015-02 (4 years & 6 months)
Financial Analyst – FP&A
CHICAGO SUN TIMES NEWS GROUP
2007-09 – 2008-10 (1 year & 1 month)
Financial/Credit Analyst – Credit Division of PSSC
PANASONIC OF NORTH AMERICA
2005-08 – 2006-06 (10 months)
Roosevelt University
Master of Science from International Business
2004-09 – 2007-05 (2 years & 8 months)
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